Lesson 2 - Engagement Bait

Students explore how social media content can be designed to increase user engagement. They consider how user data can be used to design a system that keeps users engaged.

Learning objectives

Identify techniques used in social media posts to attract the attention of users
Describe how a social media system increases user engagement

Key vocabulary

Engagement, Engagement bait, Reaction

Lesson structure

Activity 1
Activity 2
Activity 3
Activity 4
Exit ticket

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