AI Detectives: The Case of the Clever Claim

In this activity, students play the role of detectives to investigate how AI products are described in marketing claims. Developed independently by the Raspberry Pi Foundation.

Learning objectives

  • Identify words and phrases that make AI systems sound human
  • Explain why using anthropomorphic language to describe AI systems can be misleading
  • Describe AI systems using system-based language

Key vocabulary

AI system, Marketing claim, Human-like language, System-based language

Lesson structure

  • Open the case
  • Detective training
  • Product investigation
  • Detective case report
  • Case closed

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