AI Detectives: The case of the clever claim

Students play the role of detectives to investigate how AI products are described in marketing claims.

Learning objectives

  • Identify words and phrases that make AI systems sound human
  • Explain why using anthropomorphic language to describe AI systems can be misleading
  • Describe AI systems using system-based language

Key vocabulary

AI system, Marketing claim, Human-like language, System-based language

Lesson structure

  • Open the case
  • Detective training
  • Product investigation
  • Detective case report
  • Case closed

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